I like how you're bringing together JTBD with the idea of sense-shape-seize and Marketing having their ear to the ground as a sensing organ.
And surely, at the heart of this post, is Drucker's phrase: "Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic marketing and innovation functions. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
I like how you're bringing together JTBD with the idea of sense-shape-seize and Marketing having their ear to the ground as a sensing organ.
And surely, at the heart of this post, is Drucker's phrase: "Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic marketing and innovation functions. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Ah yes, i had forgotten about that one. Thank you for your comment and thanks for the reminder!