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Convictions: The real Operating System of strategy.
Vision, mission, and purpose tell the world what you wish were true. Conviction defines what you’ll actually do.
Nov 13
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Saul Betmead de Chasteigner
1
The real crisis in advertising isn’t AI — it’s imagination.
A few weeks ago, after running a session in Oxford on innovation, belief systems and the importance of challening assumptions, a senior person from one…
Nov 3
•
Saul Betmead de Chasteigner
9
7
October 2025
Why you need a ‘List of Opportunity’.
If you’ve already built a List of Avoidance, you’ll know what it reveals - the things you resist, the work you delay, the promises you quietly break to…
Oct 31
•
Saul Betmead de Chasteigner
3
The Nobel Prize just revealed the real bottleneck in innovation: belief.
The Nobel Prize winners have always been a source of quiet awe for me.
Oct 26
•
Saul Betmead de Chasteigner
The things we might miss.
It’s a fact of life: we normalise.
Oct 16
•
Saul Betmead de Chasteigner
4
Your brain’s favourite bad habit: The Least Generous Interpretation
I am lucky enough to have some very special people in my life.
Oct 9
•
Saul Betmead de Chasteigner
3
Rethinking Strategy Days.
From ritual to real impact.
Oct 3
•
Saul Betmead de Chasteigner
3
September 2025
Who are you when no one is watching?
I believe that reflection is a critical life skill (coupled with revealing what’s most important and then actually doing something about it).
Sep 30
•
Saul Betmead de Chasteigner
6
2
2
Numinosity returns.
I can feel it coming just before it arrives.
Sep 26
•
Saul Betmead de Chasteigner
2
1
Assumption brokering - the essence of leadership.
Leadership is a constant negotiation of assumptions.
Sep 23
•
Saul Betmead de Chasteigner
3
Argue like you are right, listen like you are wrong.
An idea for our time.
Sep 21
•
Saul Betmead de Chasteigner
3
2
Winning the battle for your day.
Days are a constant battle of attention.
Sep 15
•
Saul Betmead de Chasteigner
3
1
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